Course Description
The performance and development of an organization is intimately linked to its ability to recruit, satisfy, and retain loyal customers. Understanding markets and competitors, and serving customers is at the heart of the Marketing function. The purpose of this course is to introduce students to marketing concepts, theories, decisions and applications which are essential to organizations. Students will be provided with a foundation that will enable understanding of key marketing principles and stimulate openness to and interest in the discipline so that they may easily take advanced courses in marketing.
Objectives
At the end of this course, students should be able to:
- Understand the role of marketing
- Understand and properly use marketing terms and concepts,
- Apply marketing concepts and analysis to real world situations,
- Analyze examples from marketing practice
- Understand key marketing decisions and actions
- Identify market segments and targets,
- Understand a positioning strategy
You can download the detailled course syllabus here: Download sylabus_marketing_principles_01_2007.pdf
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