Session 6&7: Marketing Research

These two session deal with Marketing Research. In session #6 there will be a mid-term exam.

Topics:

• The Marketing Information System
• Different types of Market Research (quantitative, qualitative, testing, tracking...)
• Domains and questions explored through Marketing Research
• Use of Marketing Research results
• Steps in the Marketing Research Process

Support:

• Course slides: Sessions #6 & #7: Marketing Research.pdf
• e-learning: Researching your Market